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Admission journey
Can a prospective student find application, fees, deadlines, requirements and aid information?
For private and deemed universities
Applicants reach Test Average University. They stall at the decision point.
Search evidence shows students find Test Average University when they look. This scorecard shows where the journey stalls before they apply, and the one area worth fixing first.
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The admission funnel
Where your applicants move smoothly, and where they stall.
Four stages decide whether an interested student becomes an applicant. For Test Average University, the evidence is strong at the top of the funnel. The friction sits at the bottom.
SearchSocialAggregatorsWord of mouth
01
AwarenessStudents and parents find you when they search your name.
0Digital presence
02
ExperienceMobile pages load in 4.1s against a 2.5s benchmark.
0Mobile performance
Friction point
03
ConsiderationFee and eligibility details sit in PDFs two clicks away from programme pages.
⚠At risk
04
ConversionWhere an enquiry becomes an application.
0Application depth
Scores are out of 100. The funnel shape is illustrative; the scores are measured.
The first conversation
Primary opportunity: Admission information completeness
Why this matters: Parents comparing options on a phone rarely open PDFs, so the decision is often made on an aggregator page that shows the fee upfront.
A planning call starts from this evidence: what the scan shows, what it means for the coming intake, and what to fix first.
Request your scorecardWhat the scorecard covers
One page. Four views of admission readiness.
The scorecard is built from a fresh review of your public digital presence, measured against the research benchmark.
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Technical foundation
What do mobile performance, crawlability, metadata and structured content reveal?
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Search visibility
Does your university own the questions students and parents ask, or do aggregators?
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AI visibility
When answer engines discuss your programmes, which sources do they cite?
The benchmark behind it
0
Indian private and deemed universities in the research dataset. The benchmark gives a finding context without pretending every institution is the same.
Research dates and scope are stated on each scorecard. Findings are only included when the source can be verified.
What you receive
- A cohort position
One measured comparison selected because it is genuinely useful for your institution. - Two or three critical findings
Each finding includes a number, screenshot or timestamp where available. - What already works
We highlight what your university already does well, alongside areas for technical and search optimization. - One sensible next step
A route matched to the dominant finding, without competing offers on the page.
Start with the evidence
Planning the next intake?
The scorecard gives your admissions and marketing teams a shared starting point. For the wider picture, read the 194-university research or explore the admissions journey findings.
Request your scorecardAlso identified for the planning conversation
AI visibility
Answer engines cite third-party directories, not the university site, for 5 of 8 programme prompts.
Why this matters: The university's own evidence is missing from the answers students increasingly start with.
Also identified for the planning conversation
Mobile performance
Largest contentful paint on the admissions landing page is 4.1s on a mid-range phone.
Why this matters: Slower pages lose a share of interested students before the application link is visible.